Our Story
A life-changing trip to Japan
The discovery
In 2016, Fallon, a 22-year-old European student, discovered Japan during a university exchange. In a quiet countryside village, she met Yukiko.
With kindness, Yukiko served her a matcha tea so pure, and an ube dessert so comforting, that Fallon never forgot that moment. Nothing ever tasted the same again.
In 2023, they decided to recreate that experience together, keeping everything: the gestures, the ingredients, the sincerity.
From passion to purpose
Sourcing pure matcha from Uji
A few months after their meeting, Fallon returned to Japan. Together, they began sourcing directly from a small family farm in Uji, known for its ceremonial-grade matcha.
They tasted, tested, and adjusted, until they found the perfect balance: rich, smooth, and vibrant.
The vision was becoming real.
A new obsession, a new vision
A purple awakening
While finalizing their first range, a memory came rushing back: the ube desserts Yukiko’s grandmother used to make.
The color, the texture, the taste, everything returned at once.
That’s when it became clear: Natsu Matcha wouldn’t just be about tea, but about transmission.
Two ingredients. Two cultures. One ritual.
From curiosity to connection
“Natsu” was the name of Yukiko’s grandmother. Every summer, in their family home nestled in Uji, she would prepare matcha and ube sweets with the same loving care.
For Yukiko, those two flavors became a symbol of tradition, simplicity, and love.
Fallon wanted to share that feeling. Yukiko wanted to honor it. Together, they made it the heart of their brand.
Natsu Matcha is more than a brand.
It’s a meeting, a friendship, and a deep respect for Japanese traditions.
It’s also a commitment: every ingredient is sourced locally, from families who grow matcha and ube with care.
Each product carries on that memory. And with every sip, we hope you feel a little part of that story.
